The Hidden Forces of Influence
Date & Time
Monday, October 12, 2020, 11:00 AM - 1:00 PM
Everyone has something they want to change. Business leaders want to change their company's fortunes. Marketers want to change their customers' minds. But change is hard. Most of our efforts to create change end in failure.
Does it have to be? After all, every day we see examples of the opposite -- of a new innovation that sweeps through a network or a political leader who goes from obscurity to celebrity overnight. Perhaps change seems difficult because we've been using the wrong tools. The customary tools of change are information and authority. Each carries critical flaws. This talk reveals why our change habits produce so few returns. To produce the change we want, we must understand the hidden forces that act against us. This talk draws on behavioral science and hands-on experience to bring these hidden forces of influence to light and show you how to harness them.
Full AddressHyatt Regency Huntington Beach Resort And Spa
Bootcamp: Transformational Leadership for Technology Adoption